If you own a small business, you should definitely use Local SEO strategies to attract customers. This is a relatively simple strategy that can bring you the success you always wanted. How does it work? Well, Google generally uses geographic locations to help people see business listings when they search for certain keywords. For example if you sell stereo equipment, and the user searches for your key phrase that is ‘quality stereo equipment Boston’, the user will see your business in the results page. As simple as that. For an efficient Local SEO strategy, just follow these tips and tricks:
- Optimise your business website– only if the website is properly optimised will Google pick up your website and display it in maps searches. Therefore, have an expert perform on site SEO of your website paying attention to: a strong domain name that is also relevant, page titles including relevant keywords, and your business contact details should be included on each page of your website (not only on the ‘Contact Us’ page!). Include highlights and underline special keywords and phrases to add to the relevancy, and don’t forget about top quality, informational/educational content that is not keyword stuffed. Now Google will pick up your site and display it on maps!
- Strengthen your online presence by updating old information. There are most probably many business listings websites where you have a presence. Now check these sites, and ensure all information is updated and realistic. If you moved locations, or if you changed your business name but stayed at the same address…you need to correct all these mistakes and make information consistent all throughout these external sources. If you cannot do it because you lack the time, hire a skilled SEO consultant to have a look into the problem and make the necessary corrections and updates.
- Stay in touch with your customers– people like to see the man behind the business, and they like to receive answers to their questions. Google also ‘likes’ a website and a business that is active on all fronts, including responses to comments. Show your customers that you care, and answer their Questions, and share relevant resources and information with them through social media. Have a good online presence, and stay active. This will help to strengthen your white label SEO strategy.
Today’s customer can make smart choices. He is able to differentiate between a reputable and a poor quality service. There are many tools available at the fingertip of the customer, and you should remember that. Your business should have a good overall presence on all levels, not just on social media. Your business website should also display relevant and educational information to the customer. People don’t like reading 4 sentences on a landing page, because they don’t receive enough information. But they also don’t like reading 3,000 words of random text filled with keywords. Hire a good content writer to work on your content strategy, and you will increase your reputation and credibility online.
SEO Melbourne experts give their tips
Local SEO can help you enjoy higher profits, but only if the strategy is implemented right. Click here for SEO Melbourne specialists that to help you with your local campaign. Don’t put a lot of effort all in the wrong directions, but hire experts to get the most efficient results. You need to pay for these services, but it is definitely worth the investment.